Tara Fela-Durotoye is a Nigerian-born lawyer turned Africa’s leading beauty and makeup entrepreneur. She was born 6 March 1977 and is married to Fela Durotoye.
She is the Founder & CEO of House of Tara International in the
Cosmetics & Beauty Industry.
A pioneer in the bridal makeup profession in Nigeria, she launched the first bridal directory in 1999, set up international standard makeup studios and established the first makeup school in Nigeria.
She is the founder and CEO of House of Tara International and creator of the Tara Orekelewa Beauty range, Inspired Perfume and the H.I.P Beauty range. She is considered a major force in the Nigerian female entrepreneurship community having created an impact business that has empowered tens of thousands of beauty entrepreneurs through the “Tara Beauty Entrepreneur” initiative. She continues to be a thought leader and major influencer through several in classroom and on line courses that focus on sharing her 20+ year experience with other budding entrepreneurs.
She has received several national and international Awards for her contribution to the industry and active role in Entrepreneurship and Empowerment; the Most Outstanding Business Woman of the Year 2018 by the African Economy Builders Awards Abidjan. Also in 2018, Tara received the African Makeup Icon by Ghana Makeup Awards as well as the Leadership Award for Entrepreneurship by Harvard Business School Association of Nigeria, and the most recent in 2019 the award of excellence for Social Impact and Job Creation, a National Recognition by the Vice President of Nigeria.
In 2007, Tara Fela-Durotoye was awarded the Africa SMME Award and the Entrepreneur award in South Africa and in 2013, Forbes listed her as one 20 Young Power Women In Africa
She is an alumnus of the of Lagos Business School Chief Executive Programme, INSEAD Abu Dhabi, Yale University, The Stanford SEED Transformation Programme, and the Harvard Kennedy School having completed the Global Leadership and Public Policy in the 21st century, She is a member of the France/Nigeria Investment club which was incorporated in 2018 by the French President Emmanuel Macron
She started House of Tara at the age of 20, from her living room, whilst an undergraduate at university back in 1998. She’s since gone on to launch Nigeria’s first ever bridal directory in 1999, and in 2004 she opened the country’s leading beauty academy. Today, Tara has over 3,000 reps spread across Nigeria and 14 stores to her name and she is steadfastly dedicated to realising her vision of building a globally respected beauty company of African origin. Tara remains an inspirational role-model and mentor to make-up artists and aspiring beauty business owners across Africa.
In 2013, Tara was nominated as a Young Global Leader by the World Economic Forum and was also named one of Forbe’s ’20 Young Power African Women’.